PROGRAM
CONTACT:
Beth O'Donnell, CTC
Travel/Tourism Department
Edmonds Community College
20000 68th Ave. West
Lynnwood WA 98036
Phone: (425) 640-1208
bodonnel@edcc.ctc.edu
ORDER MANUAL
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Skill
Standards in Travel, Tourism and Transportation is a coordinated
project between the Travel faculties at Edmonds Community College
and Highline Community College. The project began on January
1, 1998 and was completed on May 30, 1999.
This
project seeks to develop and define the skills and abilities
necessary for success as an entry-level travel consultant.
The job title "Travel Consultant" is used as an
umbrella term to cover the specific jobs of travel agent,
tour, cruise or airline reservationist, or customer service
agent.
Our
project research consisted of intensive work with two focus
groups (one made up of professionals from all major aspects
of the travel industry and one made up of airline professionals
only). These focus groups worked to develop and define the
critical work functions, key activities and performance indicators
(which define how we know that the work activity is performed
well) necessary for success in any of the travel consultant
job titles. We then mailed out a validation survey to 1100
travel companies in Washington, Oregon, Idaho and Alaska which
asked respondents to rate the importance of each defined task
or key activity in their jobs. Over 20% of our surveys were
returned. During this time, we also sent out a survey to define
and rate the importance of employability skills and personal
qualities (including basic skills of reading, writing, arithmetic,
listening and speaking, thinking skills, personal qualities
such as creative thinking and decision making, time and information
management, interpersonal skills and use of technology) for
the entry-level travel consultant. We added to this research,
case studies and scenarios to give concrete examples of how
and where the skills and abilities we defined are used in
the various jobs in which a travel consultant might be employed.
On
May 26, 1999, our project team hosted an industry luncheon
at Edmonds Community College to share our findings and to
thank our Steering Committee, Industry partners, the State
Board, and our staff for all their hard work and support of
our project. We now hope to be able to disseminate our findings
even further through industry and education contacts.
-submitted
by Beth O'Donnell, Program Contact, June 8, 1999
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